Brand Mgmt.

Brand management is a critical function of marketing that you can’t ignore. It not only impacts customers’ perceived value of a product and brand reputation but also pricing models.

Brand Awareness

Does a brand exist?

Brand Awareness

Does a brand exist if nobody knows about it? Brand awareness separates your brand name from the sea of sameness and helps to grow your market share. Therefore it’s arguably the most important principle of digital brand management.

Brand Reputation

How's your reputation?

Brand Reputation

As you increase market share and awareness, you’ll begin to develop a corporate reputation. Whether it’s good or bad depends largely upon customer experience. However, even the best companies can be blindsided by bad press and negative reviews. This is where we come in! We have the latest tools to listen in on what people are saying about your brand!

Brand Equity

Having a strong brand name

Brand Equity

Brand equity refers to the value of having a strong brand name. In other words, it’s what prompts customers to reach for your product on a store shelf even though the generic one is cheaper. As you can imagine, brand positioning (what makes you distinct in the market) is directly tied to brand equity. Customers are willing to pay more when they perceive that your product as special, unique or better.

Brand Loyalty

Customer Satisfaction

Brand Loyalty

Of the four brand management principles, this is the only one that falls outside the scope of your marketing department. Why? Because brand loyalty is primarily driven by experiences with products and customer service rather than intangible assets like marketing exposure.
If you focus on customer satisfaction and you build good relationships with buyers then you’ll convert them into loyal customers.

Social Media.

Social Media is the best form of marketing today! Why? In 2019, it’s estimated that 2.77 billion people will use social media networks worldwide. That’s almost 40% of the globe’s population. With those kinds of figures, it’s no surprise that businesses put so much effort into social media marketing!

Social Media Marketing

Social Media Platforms

What's Social Media Marketing?

Social media marketing refers to business activity on social media platforms which contributes to marketing objectives such as brand awareness, website traffic, and customer acquisition.

Social Media Channels

Generate Better Results

What is the most effective social media channel?

There’s no straightforward answer to this, and social media marketing isn’t a one-size-fits-all solution. Different social media channels generate better results than others for certain business objectives, and the content published will also vary depending on these factors! We then analyze the type of company you are and see what your competitors are doing. Once we’ve gathered enough intel, we’ll suggest for you which social channel to focus most of your efforts on.

Social Media Marketing Benefits

Building a Community

What are the benefits of social media marketing?

1. Being more discoverable.
2. Having valuable conversations with customers.
3. Recruitment opportunities.
4. Building a community.
5. Less expensive than traditional marketing.

Photography.
Photo
graphy.

For local companies within the NYC and Long Island region we offer photography services for you! Having high quality, beautifully edited photos can really step up your marketing game. Whether you need professional headshots, product shots, or a fundraising event captured, The Social Elephant is here to help!

For local companies within the NYC and Long Island region we offer photography services for you! Having high quality, beautifully edited photos can really step up your marketing game. Whether you need professional headshots, product shots, or a fundraising event captured, The Social Elephant is here to help!

Videography.
Video
graphy.

We create, with professional equipment, all sorts of videos to meet your needs! Whether it’s an instructional video, promotional video, or just a basic informative video, we have you covered! Videos are the best way to share your brand or product to the world! Here’s Why:

Increase Visibility

Your Potential Buyers

Get on the second largest search engine in the world:

If you didn’t know, YouTube is the second largest search engine in the world. So you better be there when your potential buyers are searching. The greatest opportunity here is educational-style videos, especially since “how-to” searches are up 70% year over year in 2016.

Rank Higher in Search

Google is the first

Rank Higher in Search

While YouTube is the second largest search engine, Google is the first. Adding video to your website can increase your search rankings on Google (and others like Bing and Yahoo) significantly. The truth is, adding a video to your website actually makes a first page Google result 50x more likely.

Increase the understanding

Products Can Be Complex

Increase the understanding of your product

Sometimes products can be complex, especially when you try and describe what your product or service does in only a few sentences on your home page. Lucky for you, viewers’ understanding of a company’s product tends to increase by 74% when they watch a video instead of reading text.

What Consumers Want

Consumers Consume Video

Offer your consumers the medium they want

Today’s consumers spend more time consuming digital video than on social media: 1 hour and 55 minutes per day versus 1 hour and 44 minutes. On top of that, 4 times as many consumers would rather watch a video about a product than read about it, according to eMarketer.

Without a doubt, video is your audience’s medium of choice.

Social Feeds

More Video Posts

Show up more in social feeds

Social feeds (Facebook and Instagram, specifically) do a great job of showing only content that people want to see. And it’s getting harder and harder to show up there as a business. But that’s also why more and more video posts are showing up in people’s newsfeeds and why, if you create a video for social, you’ll be more likely to end up there, too.

Get More Purchases

64% More Likely to Purchase

Get More Purchases

40% of consumers state that video increases the chance that they’ll purchase a product on their mobile device. And website visitors are 64% more likely to purchase on an online retail site after watching a video. Need we say more?

Web Design

Web Design

First Impressions

This is where we get the most creative! We love web development!

Looking amazing is important! Your website is often the first impression you give potential customers. If they found you through a search or a link a friend gave them, your website will be your first point of contact with them. You want that first impression to be a good one!

Graphic Design

Graphic Design

Quality Graphics

Having awesome, clean, and high-quality graphics are an important key to having a great online presence. Making sure you stick to your brand’s theme across the board will help customers remember your brand and recognize you much easier. At The Social Elephant, we make sure to stay with the latest online trends & styles, always keeping your brand up-to-date!

SEO

Search Engine Optimization

Search Engine Optimization

Google likes to grade; they grade websites. Since Google is the #1 search engine in the world, their opinion should be the most important to take into account! We know what pleases Google, and, therefore, we know how to get your site ranked high in their “books” or pages rather.

FB & Google Ads

246 Million Unique Visitors

Facebook & Google Ads

Google & Facebook are the two top places to advertise your brand. Google has over 246 million unique visitors, 3.5 billion daily interactions, and an estimated 700% return on investment. Facebook has 2.27 billion monthly active users in 2018 and over 1 billion daily active users. It’s a no brainer to use Google & Facebook Ads when done correctly. We make sure your campaigns are well targeted and reach their maximum capacity to get the best results!

Contact us and see what The Social Elephant can do for you!